— Jun 2020 - Now
★ Branding
I got to learn about Spoon's branding and give my input on their designs based on speaking with the students at Williams. I also relayed any feedback from customers for Spoon to offer better promos and service for guaranteed customer satisfaction.
The overall process was very collaborative and allowed me to learn and contribute to brand and product design.
★ Marketing
Content made for Spoon's marketing and social media platforms for promotional campaigns and weekly 'flavors of the week' announcements. Most featured on Spoon's instagram page, @SpoonOnSpring, which I help manage.
When managing social media, I keep in mind current trends and brainstorm relevant keywords and content that would appeal to customers.
I analyzed the analytics generated from Spoon's FB, IG, and Google ads and was able to make informed decisions about what worked and what didn't in our marketing campaigns. Some marketing we did were local sponsored ads on Facebook and boosted posts.
